{"id":41209,"date":"2025-07-01T16:16:35","date_gmt":"2025-07-01T14:16:35","guid":{"rendered":"https:\/\/media-and-learning.eu\/?post_type=event&#038;p=41209"},"modified":"2026-01-08T16:23:35","modified_gmt":"2026-01-08T15:23:35","slug":"persuasion-by-design-understanding-influencers","status":"publish","type":"event","link":"https:\/\/media-and-learning.eu\/event\/persuasion-by-design-understanding-influencers\/","title":{"rendered":"Persuasion by design: understanding Influence(rs)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This session explored how audiovisual and social media platforms, ranging from TikTok and YouTube to music and memes, shape values, norms, and beliefs. We examined the persuasive techniques used by influencers and content creators, the cultural context behind how media is interpreted, and offered practical tools for educators to foster critical viewing and listening skills. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Target group<\/strong>: Media literacy educators, creators, youth workers, cultural institutions, civil society actors, media professionals, researchers, policy makers, fact-checkers, communication experts, legislators, broadcasters, public authorities, and private sector stakeholders.&nbsp;<\/p>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-34b983f8-2b63-4765-b3b8-28bb519ca59f\" data-mobilecollapse=\"false\" data-desktopcollapse=\"false\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-34b983f8-2b63-4765-b3b8-28bb519ca59f\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-34b983f8-2b63-4765-b3b8-28bb519ca59f\" style=\"color: #000000; \"><strong>Prof. Dr.<\/strong> <strong>Laura Vandenbosch<\/strong>, Director of the Media Psychology Lab, Communication Science KU Leuven, Belgium, presenting the<em> MIMIC Project<\/em><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-0-34b983f8-2b63-4765-b3b8-28bb519ca59f\">\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/media-and-learning.eu\/files\/2025\/07\/20250924_KULeuven_LauraVandenbosch.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of 20250924_KULeuven_LauraVandenbosch.\"><\/object><a id=\"wp-block-file--media-9de9ff10-5b87-4283-bb1c-acc9d6b06fee\" href=\"https:\/\/media-and-learning.eu\/files\/2025\/07\/20250924_KULeuven_LauraVandenbosch.pdf\">20250924_KULeuven_LauraVandenbosch<\/a><a href=\"https:\/\/media-and-learning.eu\/files\/2025\/07\/20250924_KULeuven_LauraVandenbosch.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-9de9ff10-5b87-4283-bb1c-acc9d6b06fee\">Download<\/a><\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-34b983f8-2b63-4765-b3b8-28bb519ca59f\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-34b983f8-2b63-4765-b3b8-28bb519ca59f\" style=\"color: #000000; \">Dr. <strong>Catalina Goanta<\/strong>, Utrecht University, the Netherlands, presenting the <em>HUMANads project<\/em><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-1-34b983f8-2b63-4765-b3b8-28bb519ca59f\">\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/media-and-learning.eu\/files\/2025\/07\/20250924_UtrechtUniversity_CatalinaGoanta-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of 20250924_UtrechtUniversity_CatalinaGoanta.\"><\/object><a id=\"wp-block-file--media-cbe38cbe-ef5a-4619-81fb-d2f627483642\" href=\"https:\/\/media-and-learning.eu\/files\/2025\/07\/20250924_UtrechtUniversity_CatalinaGoanta-1.pdf\">20250924_UtrechtUniversity_CatalinaGoanta<\/a><a href=\"https:\/\/media-and-learning.eu\/files\/2025\/07\/20250924_UtrechtUniversity_CatalinaGoanta-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-cbe38cbe-ef5a-4619-81fb-d2f627483642\">Download<\/a><\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-34b983f8-2b63-4765-b3b8-28bb519ca59f\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-34b983f8-2b63-4765-b3b8-28bb519ca59f\" style=\"color: #000000; \"><strong>Alyssa McIntyre<\/strong>, Program Officer in the Digital Program, Aspen Institute, Germany, presenting \u00a0<em>#InfluencersAgainstDisinfo: Empowering Online Opinion Leaders\u00a0to\u00a0Enhance Democratic Resilience in the Age of Information Manipulation<\/em><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-2-34b983f8-2b63-4765-b3b8-28bb519ca59f\">\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/media-and-learning.eu\/files\/2025\/07\/20250924_AspenInstitute_AlyssaMcIntyre-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of 20250924_AspenInstitute_AlyssaMcIntyre.\"><\/object><a id=\"wp-block-file--media-6d259973-6755-4731-9827-2c94ebf83448\" href=\"https:\/\/media-and-learning.eu\/files\/2025\/07\/20250924_AspenInstitute_AlyssaMcIntyre-1.pdf\">20250924_AspenInstitute_AlyssaMcIntyre<\/a><a href=\"https:\/\/media-and-learning.eu\/files\/2025\/07\/20250924_AspenInstitute_AlyssaMcIntyre-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-6d259973-6755-4731-9827-2c94ebf83448\">Download<\/a><\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-3-34b983f8-2b63-4765-b3b8-28bb519ca59f\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-34b983f8-2b63-4765-b3b8-28bb519ca59f\" style=\"color: #000000; \">Recording \ud83c\udfa5<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-3-34b983f8-2b63-4765-b3b8-28bb519ca59f\">\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Persuasion by Design: Understanding Influence(rs)\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/IDKKVW083Gg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-4-34b983f8-2b63-4765-b3b8-28bb519ca59f\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-34b983f8-2b63-4765-b3b8-28bb519ca59f\" style=\"color: #000000; \">External Links \ud83d\udd17<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-4-34b983f8-2b63-4765-b3b8-28bb519ca59f\">\n\n<ul class=\"wp-block-list\">\n<li>KU Leuven Media Psychology Lab: <a href=\"https:\/\/soc.kuleuven.be\/smc\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/soc.kuleuven.be\/smc<\/a><\/li>\n\n\n\n<li>MIMIC Project: <a href=\"https:\/\/www.projectmimic.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.projectmimic.eu\/<\/a><\/li>\n\n\n\n<li>The different studies and reports published: <a href=\"https:\/\/www.projectmimic.eu\/#academic_output\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.projectmimic.eu\/#academic_output<\/a><\/li>\n\n\n\n<li>HumanADS project: <a href=\"https:\/\/humanads.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/humanads.eu\/<\/a><\/li>\n\n\n\n<li>&#8221;Me at the Zoo&#8221; recognised as the first video uploaded on YouTube: <a href=\"https:\/\/www.youtube.com\/watch?v=jNQXAC9IVRw&amp;vl=en\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.youtube.com\/watch?v=jNQXAC9IVRw&amp;vl=en<\/a><\/li>\n\n\n\n<li>HumanADS publications: <a href=\"https:\/\/humanads.eu\/publications\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/humanads.eu\/publications<\/a><\/li>\n\n\n\n<li>France passes new law to protect child influencers: <a href=\"https:\/\/www.bbc.com\/news\/world-europe-54447491\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.bbc.com\/news\/world-europe-54447491<\/a><\/li>\n\n\n\n<li>The Influencer Legal Hub: <a href=\"https:\/\/commission.europa.eu\/live-work-travel-eu\/consumer-rights-and-complaints\/influencer-legal-hub_en\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/commission.europa.eu\/live-work-travel-eu\/consumer-rights-and-complaints\/influencer-legal-hub_en<\/a><\/li>\n\n\n\n<li>Aspen Institute, Germany: <a href=\"https:\/\/www.aspeninstitute.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aspeninstitute.de\/<\/a><\/li>\n\n\n\n<li>InfluencersAgainstDisinfo: Empowering Online Opinion Leaders to Enhance Democratic Resilience in the Age of Information Manipulation: <a href=\"https:\/\/www.aspeninstitute.de\/influencersagainstdisinfo-empowering-online-opinion-leaders-to-enhance-democratic-resilience-in-the-age-of-information-manipulation\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aspeninstitute.de\/influencersagainstdisinfo-empowering-online-opinion-leaders-to-enhance-democratic-resilience-in-the-age-of-information-manipulation\/<\/a><\/li>\n\n\n\n<li>Ethical Code of Conduct: <a href=\"https:\/\/www.aspeninstitute.de\/wp-content\/uploads\/2024EthicalCodeofConduct_InfluencersAgainstDisinfo.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aspeninstitute.de\/wp-content\/uploads\/2024EthicalCodeofConduct_InfluencersAgainstDisinfo.pdf<\/a><\/li>\n\n\n\n<li>Policy Recommendations: <a href=\"https:\/\/www.aspeninstitute.de\/wp-content\/uploads\/Disinformation-and-the-Role-of-Social-Media-Influencers-in-Times-of-Crises-Conflicts-and-Wars-Recommendations-on-Countering-Disinformation-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aspeninstitute.de\/wp-content\/uploads\/Disinformation-and-the-Role-of-Social-Media-Influencers-in-Times-of-Crises-Conflicts-and-Wars-Recommendations-on-Countering-Disinformation-2.pdf<\/a><\/li>\n\n\n\n<li>HumanADS report on influencers and elections: <a href=\"https:\/\/humanads.eu\/influencers-and-elections-an-eastern-european-campaign-blueprint\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/humanads.eu\/influencers-and-elections-an-eastern-european-campaign-blueprint<\/a><\/li>\n\n\n\n<li>Research on the Romanian elections from the perspective of what data access needs studying, this would require: <a href=\"https:\/\/arxiv.org\/abs\/2505.01122\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/arxiv.org\/abs\/2505.01122<\/a><\/li>\n\n\n\n<li>Comprehensive analysis highlighting the use of content creators in ROM by CRC: <a href=\"https:\/\/www.cyfluence-research.org\/post\/the-romanian-presidential-elections-2024-analysis-of-information-operations-and-long-term-inf\">https:\/\/www.cyfluence-research.org\/post\/the-romanian-presidential-elections-2024-analysis-of-information-operations-and-long-term-inf<\/a><\/li>\n<\/ul>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n\n\n<p class=\"has-text-align-center has-gridlove-highlight-acc-background-color has-background wp-block-paragraph\"><em><mark style=\"background-color:#b5e1ff\" class=\"has-inline-color has-gridlove-cat-129-color\"><em>Be sure to follow us for future events!<\/em><\/mark><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If your institution is not yet a member, you can learn more about joining&nbsp;<a href=\"https:\/\/media-and-learning.eu\/become-a-member\/\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/em><\/p>\n","protected":false},"featured_media":41214,"template":"","categories":[272,274],"class_list":["post-41209","event","type-event","status-publish","has-post-thumbnail","hentry","category-media-literacy","category-primary-secondary-education"],"_links":{"self":[{"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/event\/41209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/types\/event"}],"version-history":[{"count":23,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/event\/41209\/revisions"}],"predecessor-version":[{"id":44573,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/event\/41209\/revisions\/44573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/media\/41214"}],"wp:attachment":[{"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/media?parent=41209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/categories?post=41209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}