{"id":30995,"date":"2024-02-03T17:00:36","date_gmt":"2024-02-03T16:00:36","guid":{"rendered":"https:\/\/media-and-learning.eu\/?p=30995"},"modified":"2024-02-03T17:00:37","modified_gmt":"2024-02-03T16:00:37","slug":"from-insight-to-implementation-adapting-video-production-to-enhance-user-engagement","status":"publish","type":"post","link":"https:\/\/media-and-learning.eu\/subject\/av-technologies\/from-insight-to-implementation-adapting-video-production-to-enhance-user-engagement\/","title":{"rendered":"From insight to implementation: adapting video production to enhance user engagement"},"content":{"rendered":"\n

by Matthew Gilooly<\/strong>, University of Derby, UK.<\/p>\n\n\n\n

In the dynamic landscape of digital education, the journey from insight to implementation holds the key to improving user engagement in video content. This process involves a meticulous analysis of viewer behaviour, identification of attention hurdles, and a commitment to refining video production strategies.<\/p>\n\n\n\n

Our experience of staff completing an academic and digital practice course, with 650 \u2018students\u2019 completing it, \u00a0has provided valuable insights into enhancing the effectiveness of video content. The course has been running for several years, across which we have analysed the video content. <\/p>\n\n\n\n

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Unveiling Insights through Analytics<\/h2>\n\n\n\n

In 2022, our initial video production approach consisted of interview-based videos with two cameras, minimal edits, and basic background music. However, upon scrutinising the analytics from Panopto’s data, patterns of disengagement became evident. Regular dips in viewer engagement every 30 seconds highlighted what we termed as “attention hurdles.” These hurdles, when unmet, led to a significant drop in audience retention.<\/p>\n\n\n