{"id":38210,"date":"2025-03-03T08:35:35","date_gmt":"2025-03-03T07:35:35","guid":{"rendered":"https:\/\/media-and-learning.eu\/?p=38210"},"modified":"2025-03-11T09:35:17","modified_gmt":"2025-03-11T08:35:17","slug":"how-does-artificial-intelligence-impact-the-information-process-join-the-discussion","status":"publish","type":"post","link":"https:\/\/media-and-learning.eu\/uncategorised\/how-does-artificial-intelligence-impact-the-information-process-join-the-discussion\/","title":{"rendered":"How does Artificial Intelligence impact the information process? Join the discussion!"},"content":{"rendered":"\n

by B\u00e9r\u00e9nice Vanneste<\/strong>, M\u00e9dia Animation asbl, Belgium. <\/p>\n\n\n\n

With the TADAM project -Tools & Awareness about Disinformation, Algorithms and Media<\/strong> \u2013 nine European partners have come together to raise awareness of the impact of AI and algorithms in the media. The project aims to bring together the sectors of media education, research, media industry, teaching\u2026 and anyone else interested in exchanging best practices and designing educational resources about the impacts of artificial intelligence and algorithms in the media.<\/p>\n\n\n\n

Key Themes and Research Areas <\/strong><\/p>\n\n\n\n

The TADAM project is taking place in several stages. Firstly, a major cross-perspective seminar<\/a> was held in June 2024 in Louvain-la-Neuve, Belgium and gathered more than 50 persons in person and 100 online. Four main themes were discussed during the seminar: AI Literacy, Explainability & Public Understanding; Social Use & Impact of AI; Impact of AI on journalism, work and employment; AI, Political Manipulation & Bias.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

From these discussions, five strategic areas of work were defined to guide the project\u2019s next phases:<\/p>\n\n\n\n

1. Reflecting on AI’s Positive and Negative Roles in Media Production: Analysing both opportunities and challenges posed by AI in content creation.<\/p>\n\n\n\n

2. Addressing AI-Generated Biases and Ethical\/Deontological Implications in Media Reception: Tackling issues related to bias, ethics, and deontology in AI-generated media content.<\/p>\n\n\n\n

3. Developing Skills as a Critical AI Prompter: Equipping stakeholders with the skills to critically engage with AI in both media production and reception.<\/p>\n\n\n\n

4. Evaluating Audience Perception, Awareness, and Emotions Regarding AI Outputs: Understanding how audiences perceive and emotionally react to AI-generated content.<\/p>\n\n\n\n

5. Creative Prompting and AI Training: Creativity in the Age of AI.<\/p>\n\n\n\n

Workshops Across Europe<\/h4>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

From July 2024 to February 2025, a decentralised phase led to the organisation of 15 workshops in Belgium, France, Italy, Greece, Finland, Sweden, Macedonia, Montenegro and Romania. Through these workshops, the consortium collected best practices, local resources and innovative ideas that can respond to the challenges posed by the use of AI and algorithms in the information process, including disinformation. By crossing target groups \u2013 about 300 people so far – like educators, teachers, media professionals or even IT developers, the TADAM project aims to obtain the most comprehensive possible overview of the challenges of AI on the production and reception of information at the European level.<\/p>\n\n\n\n

Upcoming Online Webinars in spring 2025<\/h4>\n\n\n\n

From these workshops, a number of new questions and areas for reflection were put forward. They will be discussed during forthcoming online webinars in spring 2025.<\/p>\n\n\n\n