In October 2019 the EU published its report \u201cSkills for\nindustry, Online training: promoting opportunities for the workforce in Europe\u201d\nthat collects views from European SMEs regarding the use of (new) learning\ntechnologies. <\/p>\n\n\n\n
The report describes the challenges that SMEs face regarding\ndigital learning projects and especially the risks around selecting the right\nsuppliers of learning services, solutions and content. The general perception\nis rather critical to say the least: quality is perceived as problematic in\nareas such as gamification, business systems solutions, user generated content,\nserious games, MOOCs, off-the-shelf performance support, social learning and\nanalytics and virtual reality. But also blended learning and mobile learning do\nnot score significantly better. Only in video content and bespoke content, the\nquality of the offer is reported to be acceptable. are also associated with a\nhigh risk of low quality. That may be on e of the reasons why video-based\nlearning is especially rising in popularity. Video becomes increasingly popular\nas a digital learning solution in all its forms (user generated, bespoke or\noff-the-shelf). In many instances, YouTube has become a reference model for\ncompany\u2019s performance support learning. The numbers speak for themselves:\nlearning videos on YouTube alone gets over 1 billion views per day. <\/p>\n\n\n\n
Interesting is the chapter on online course development\ncosts, especially where it concerns video-based online courses: in the report a\nproduction cost breakdown concludes that one hour of instructional video may\ncost between 7.580 and 24.449 Euros. <\/p>\n\n\n\n