{"id":9504,"date":"2021-01-04T11:22:12","date_gmt":"2021-01-04T10:22:12","guid":{"rendered":"https:\/\/media-and-learning.eu\/?p=9504"},"modified":"2021-01-05T09:23:00","modified_gmt":"2021-01-05T08:23:00","slug":"media-literacy-alive-and-well-in-catalonia-thanks-to-cac","status":"publish","type":"post","link":"https:\/\/media-and-learning.eu\/type\/featured-articles\/media-literacy-alive-and-well-in-catalonia-thanks-to-cac\/","title":{"rendered":"Media literacy alive and well in Catalonia thanks to CAC"},"content":{"rendered":"\n<p>The new media services and video-sharing platforms have brought about significant shifts in the trends for audiovisual content consumption. These content services, that are here to stay, are also contributing to an audiovisual ecosystem that requires different approaches complementary to existing regulatory measures in order to provide citizens with the skills, knowledge and understanding to use such media effectively and safely.<\/p>\n\n\n\n<p>In my opinion, the relevance of media literacy has been growing in a slow but steady manner. This \u201cslow cooking\u201d has contributed to a situation whereby public institutions, among others, now recognise the importance of media literacy by fostering, funding, and also implementing themselves different media literacy initiatives.<\/p>\n\n\n\n<p>For the Catalan Audiovisual Council (CAC),  media literacy has been one of the axes of its scope of action since the Council was created in 2000. We target our media literacy initiatives to four different sectors: teachers, families, media organisations, and academia. In this article,  I will refer to just some of our initiatives.<\/p>\n\n\n\n<p>As an example of CAC interest in the formal educational field, we have been organising  the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.educac.cat\/premis-cac-lescola\" target=\"_blank\">CAC School<\/a> Awards since 2004 on an annual basis. These awards are given to centres that integrate media literacy into the school curriculum. The aim is to promote media education and give visibility to the experiences that take place in schools and high schools in Catalonia. A total of 17 awards and 14,000 euros are distributed among the various subcategories in which the 3 main ones are: a) schools in Catalonia &#8211; from kindergarten to post-compulsory secondary school, including special education centres; b) high school students who carry out research work; and c) teachers. The <a rel=\"noreferrer noopener\" href=\"https:\/\/www.educac.cat\/premis-cac-lescola\/xviii-premis-cac-lescola\" target=\"_blank\">call for the 18th edition<\/a>, to be awarded in 2021, has already been published.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"531\" src=\"https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-1ss.png\" alt=\"\" class=\"wp-image-9508 size-full\" srcset=\"https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-1ss.png 795w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-1ss-300x200.png 300w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-1ss-768x513.png 768w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-1ss-370x247.png 370w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-1ss-270x180.png 270w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-1ss-570x381.png 570w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-1ss-740x494.png 740w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">In 2017, we took a further step with the launch of the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.educac.cat\/que-educac\" target=\"_blank\">eduCAC program<\/a>, an initiative of the Council in collaboration with the Department of Education of the Catalan government. The main objective of eduCAC is to promote media education, mainly in schools, but also among the general population, with content and proposals designed for families on the use of screens by children and teenagers.<\/p>\n<\/div><\/div>\n\n\n\n<p>The educational community can access this program through the website <a rel=\"noreferrer noopener\" href=\"http:\/\/www.educac.cat\" target=\"_blank\">www.educac.cat<\/a>. The website includes teaching units, which deal with information, entertainment, advertising, and good practice in the digital field; classroom projects, which encourage audiovisual work in the areas proposed in the units; and transversal itineraries, focused on debate and reflection on the values \u200b\u200band social issues that concern students. All the materials have been elaborated by pedagogues and specialised professionals who worked together with our staff. At the end of 2020, the eduCAC website has more than 2,000 subscribers. Another point of contact with teachers is <a rel=\"noreferrer noopener\" href=\"https:\/\/educac.us16.list-manage.com\/subscribe?u=2a8ff71905867b32700a934f8&amp;id=e0855d03f3\" target=\"_blank\">the eduCAC newsletter<\/a>, sent periodically with news and tools related to media literacy. Around 1,500 subscribers received the newsletter in 2020.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 38%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"458\" src=\"https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-ds1.png\" alt=\"\" class=\"wp-image-9509 size-full\" srcset=\"https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-ds1.png 902w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-ds1-300x152.png 300w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-ds1-768x390.png 768w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-ds1-370x188.png 370w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-ds1-270x137.png 270w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-ds1-570x289.png 570w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-ds1-740x376.png 740w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">To reach the general public, in 2019 we devised the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.aminomenganyen.cat\/\" target=\"_blank\">#AMiNoMenganyen campaign<\/a> (they don\u2019t fool me campaign), to awaken the critical spirit and encourage the responsible use of technology and the media. The campaign was integrated by a TV spot, broadcast during prime time, three different creativities for live radio and short clips to be shared in social networks.<\/p>\n<\/div><\/div>\n\n\n\n<p>As a meeting point between the actors interested in working on media education, sharing knowledge and good practices in this field, in June 2019 we set up the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.plataformaeducaciomediatica.cat\/\" target=\"_blank\">Platform for Media Education<\/a>. The main purpose of the Platform is to carry out initiatives and publish resources that contribute to critical thinking in the current communicative context, in order to empower citizens and strengthen democracy. At the end of 2020, the platform has 63 members.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:36% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"793\" src=\"https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture1llll.png\" alt=\"\" class=\"wp-image-9514 size-full\" srcset=\"https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture1llll.png 887w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture1llll-300x268.png 300w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture1llll-768x687.png 768w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture1llll-370x331.png 370w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture1llll-270x241.png 270w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture1llll-335x300.png 335w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture1llll-570x510.png 570w, https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture1llll-740x662.png 740w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">And then, unfortunately, covid-19 arrived. However, the pandemic has not stopped our work on media literacy activities. On 20 March 2020, one day before the lockdown was confirmed, we <a rel=\"noreferrer noopener\" href=\"https:\/\/www.cac.cat\/sites\/default\/files\/2020-03\/PDF%20fakenews.pdf\" target=\"_blank\">launched a&nbsp; set of recommendations to warn about fake news contents<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<p>During the lockdown, the CAC launched the &#8220;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.cac.cat\/en\/actualitat\/cac-launches-campaign-combat-misinformation-and-encourage-responsible-screen-use-during\" target=\"_blank\">Stop, Think and Check<\/a>&#8221; campaign against disinformation. In August 2020, the CAC launched the \u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/www.educac.cat\/actualitat\/sortir-ne-mes-savis-i-savies\" target=\"_blank\">To get wiser<\/a>\u201d campaign, in which more than twenty experts reflect on coexistence, the use of screens and digital responsibility after the lockdown. We also have been working on a media campaign <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=93vD5WTsqbY&amp;feature=youtu.be\" target=\"_blank\">for the good use of screens in online learning<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=BQ2oGj8lCRI&amp;feature=youtu.be\" target=\"_blank\">for safe use of social media<\/a>, on a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.cac.cat\/sites\/default\/files\/2020-03\/PDF%20pantalles.pdf\" target=\"_blank\">set of recommendations for the good use of the screens<\/a>, and issued <a rel=\"noreferrer noopener\" href=\"https:\/\/serveiseducatius.xtec.cat\/altemporda\/general\/videotrucades-en-entorns-educatius\/\" target=\"_blank\">infographics with reflections on responsible use of video calls in educational environments<\/a><\/p>\n\n\n\n<p>Edumediatest and more media literacy initiatives are coming for sure in 2021!<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"168\" src=\"https:\/\/media-and-learning.eu\/files\/2021\/01\/Picture-1.png\" alt=\"\" class=\"wp-image-9506 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\">Author<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>M\u00f2nica Duran Ruiz.<\/strong> Lawyer, responsible for international relations at the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.cac.cat\/\" target=\"_blank\">Catalan Audiovisual Council (CAC)<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.educac.cat\/sortir-ne-mes-savis-i-savies\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new media services and video-sharing platforms have brought about significant shifts in the trends for audiovisual content consumption. These content services, that are here to stay, are also contributing to an audiovisual ecosystem that requires different approaches complementary to existing regulatory measures in order to provide citizens with the skills, knowledge and understanding to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[4,272],"tags":[],"class_list":["post-9504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-articles","category-media-literacy"],"featured_image_src":"https:\/\/media-and-learning.eu\/files\/2021\/01\/CatA_1rPremiRadio_Estalella-1.jpg","author_info":{"display_name":"Dovile Dudenaite","author_link":"https:\/\/media-and-learning.eu\/author\/dovile-dudenaite\/"},"_links":{"self":[{"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/posts\/9504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/comments?post=9504"}],"version-history":[{"count":22,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/posts\/9504\/revisions"}],"predecessor-version":[{"id":9581,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/posts\/9504\/revisions\/9581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/media\/9577"}],"wp:attachment":[{"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/media?parent=9504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/categories?post=9504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media-and-learning.eu\/api-json\/wp\/v2\/tags?post=9504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}