Nukhet Vardar

Nukhet Vardar has been both an academician and a practioner in marketing and communications since 1985. After getting her B.Sc. in Management Sciences from Dokuz Eylul Univ. Izmir, Turkey (1983); she got her M.Sc. from Univ. of Manchester, Institute of Science and Technology (UMIST), UK in International Marketing (1985); followed by her Ph.D. also from UMIST (1990) in Global Advertising. She continued her academic interests while pursuing business life. She was a lecturer at Yeditepe University, Economics and Business Admin. Faculty, Istanbul (2002-2008), being appointed as Professor in Marketing (2004).
On the business side, she started at Henkel as a product manager in Izmir, Turkey (1985-1987); then continued working in international advertising agencies in Istanbul. She was Research and Media Manager at Foote Cone Belding (1990-1993); Planning Director at Young & Rubicam (1993-1995). She was the founding Managing Director of Initiative Media in Istanbul between Dec. 1995-June 2001, making it number one media agency in Turkey in 1997 and 1998. Dr. Vardar established her own consultancy, El Izi in Istanbul,Turkey in 2002 and formed El Izi Communications Consultancy UK Ltd. in 2016, to internationalize her recent e-learning project (
Dr. Vardar has been publishing in marketing/advertising/branding over the years; having 13 books, 6 book chapters (4 in English), 60 articles (20 in English), 80 presentations. Her first book titled Global Advertising: Rhyme or Reason?, was published in 1992 by PCP, London, is still being sold at This same book was also translated into Korean in 1998. (;