AI can do far more than answer questions in a chat window. On 22 October 2026, from 14:00 to 17:00 CEST, workshop leader Serge de Beer of LearningTour, who leads the Agentic Production programme for the Dutch broadcasting industry, will show what happens when AI agents are given a goal, tools and context, and start carrying out complete steps of educational media production.
Over three hands-on hours, participants will explore what makes a system “agentic”, follow a single learning objective through a live production pipeline from script to rough cut, and design an agentic workflow for a process from their own practice. The workshop is aimed at media and video teams, instructional designers, learning technologists and managers. No programming experience is needed.
The workshop is free for MLA members and costs €70 for non-members. Places are limited to 30 participants and the workshop is now full. If you would like to be added to the waiting list, please contact us directly on: info@media-and-learning.eu.