MILA, the Media and Information Literacy Alliance, is a cross-sector charity bringing together organisations and individuals sharing a common belief in the power of media and information literacy to help people lead happier, healthier, safer and more productive lives. MILA is the UK chapter of the Unesco MIL Alliance. It was registered as charity in December 2023, with an initial board of trustees. MILA’s mission is to foster collaborations and education that empower everyone in the UK with the lifelong ability to reach and express discerning views about the information and media that they use, share and create. Its vision is of a society where people engage critically with information and media. MILA addresses its mission by working and partnering with stakeholders in multiple sectors, rather than directly with the general public. Its specificity is that it is an alliance that brings together diverse players – organisations, groups, initiatives and individuals – to capitalise on their expertise and strengthen their collective voice to bring about jointly-derived solutions. MILA is thus an enabler and facilitator, as well as an advocate, deploying its values to foster projects and initiatives derived from collaborative efforts; to bring about a more holistic and joined-up approach to developing media and information literacy; and to influence policy and practice, drawing from the credibility of pooled expertise.
