In an attempt to broaden its appeal, TikTok is planning to explore its potential for microlearning. TikTok’s general manager for Europe said the platform had noticed users’ interest in educational videos, with more than seven billion views of the hashtag #LearnOnTikTok. Universities and charities are among those who will be actually paid to create content for this social media channel. As TikTok’s success is primarily built on user-generated entertainment videos, the move to incorporate professionally produced learning content is an important change and an attempt to diversify its content. Some examples of the possible short instructional videos will include British actor Sean Sagar sharing tips on preparing for auditions, and TV presenter and mathematician Rachel Riley helping to develop maths skills. Read further.
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