BIK+ Strategy

05/2023 to 05/2025

Better Internet for Kids (BIK) platform, Phase 5: EU Coordination

The objectives of BIK Phase 5 is to first continue to coordinate and support at EU level the national child online safety activities of the network of Safer Internet Centres (SICs) and through the BIK Platform. And also to design and run awareness campaigns to empower children against manipulative online marketing practices, especially against those specifically targeting children.


  1. Survey the Insafe network of Safer Internet Centres (SICs)
  2. Scope and run a pilot campaign in three European countries
  3. Assess and report on impact
  4. Scope and run an EU-wide media literacy campaign in late 2024 – and then yearly afterwards

Timeline | 4-5 weeks between March and April 2024

Pilot countries | Ireland, Poland, Czech Republic.

Target audience | Young people, parents/caregivers, teachers/educators.

Key messages | dissemination of existing practices + focus topics (filter bubbles/echo chambers, AI, virtual/extended reality, data privacy/protection, targeted advertisements)

Multi-pronged, to foster collaboration

Assessing and evaluating impact 

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