Interactive tutorial on communications demonstrates best practice in media use

by Giorgi Kopadze, IE University, Spain.

The interactive tutorial on Effective Communication for Leadership produced by IE University Publishing in Spain was one of the finalists in this year’s MEDEA Awards. In this article, I would like to describe this tutorial and describe some of the thinking and planning that went into its development.

Communication is one of the most important and sought-after skills in today’s world, and especially charismatic communication is vital because it allows individuals to connect with others on a deeper level, inspire trust, and influence positive outcomes. However, we often aren’t aware of how we communicate and can make mistakes that negatively impact our image and relationships.

Are good speakers born or made?

Achieving charisma in public communication doesn’t necessarily require innate talent; instead, it can be nurtured and honed through dedicated practice and effort. This underscores the importance of sharing an interactive tutorial on Effective Communication for Leadership that will help you avoid these mistakes and teach what are the basic rules for addressing an audience with charisma and leadership. It’s a unique and valuable educational resource that will help you learn while you practice in a dynamic and entertaining way.

Effective Communication for Leadership – a multimedia tutorial by IE University

The interactive tutorial on effective communication for leadership is an educational resource created by Professor Javier Bernad and the team at IE University Publishing, which will guide you through the most important aspects of effective oral communication.

The tutorial takes you through the four large areas that build charisma in public speaking: framing the message and values, applying rhetorical recourses, displaying off-the-shelf personality traits that will make the speaker come across as charismatic, and avoiding uses of language that lessen the transmission of power. In terms of content, this pedagogical material is very innovative because it covers the least frequently taught side of charismatic communication: the content of a speech and demonstrates that conveying charisma in public communication is achievable through training.

In each section you will find a series of explanatory videos, practical exercises, self-assessments, and personalized feedback that allow you to learn at your own pace and according to your needs. Some of the things you will learn from this interactive tutorial include how to structure your message to make it clear, coherent, and persuasive; how to use resources such as voice, silence, pauses, and questions to capture the audience’s attention and interest; how to adopt assertive behaviors that reflect confidence, respect, and empathy. Furthermore, the interactive tutorial features an attractive and intuitive design that facilitates navigation and interaction. It also includes real-life cases, examples of how some famous leaders frame their speeches to make their message believable and actionable, some situations with actors playing roles of different types of communicators, and useful tips to help you apply what you’ve learned in different contexts and situations.

Effective Communication for Leadership is a valuable educational resource for enhancing your or your student’s communication skills in a very dynamic and entertaining way. It helps to communicate better in any aspect of both, personal and professional life, whether it’s in a presentation, a meeting, an interview, or an informal conversation.

This interactive tutorial was shortlisted as a finalist on MEDEA Awards 2023. You can read about this event here, and you can access the interactive tutorial through this link on the IE University Publishing website.

In conclusion, the importance of effective communication in today’s world is hard to overemphasize, and charismatic communication, a skill that can be cultivated rather than inherited, holds the key to deeper connections, trust, and positive outcomes. So, what are waiting for? Embark on your journey to charismatic communication and remember: your ability to connect and influence can be developed and refined over time.


Giorgi Kopadze, Associate Director of Digital Learning & Online Solutions, IE University, Spain.