This session will explore how audiovisual and social media platforms, ranging from TikTok and YouTube to music and memes, shapes values, norms, and beliefs. We will examine the persuasive techniques used by influencers and content creators, the cultural context behind how media is interpreted, and offer practical tools for educators to foster critical viewing and listening skills. A must for anyone teaching media decoding in today’s fast-moving digital landscape.
Target group: Media literacy educators, creators, youth workers, cultural institutions, civil society actors, media professionals, researchers, policy makers, fact-checkers, communication experts, legislators, broadcasters, public authorities, and private sector stakeholders.
Please stay tuned; the list of speakers will be announced shortly and registrations will open in August.
