Developing and teaching academia-business co-created video cases? The case of MNCwhispering

Part of series: Workshops & Seminars

Looking for novel ways to develop video cases? Looking for new ways to teach the new generation of students using video cases? This seminar will share and build on the experience of MNC Whispering, a pan European Erasmus+ project (VCL4IB) on developing and using academia-business co-created video cases for teaching.

This session will be led by:

  • Filip De Beule, Department of Management, Strategy and Innovation, Faculty of Economics and Business, KU Leuven, Belgium
  • Ysabel Nauwelaerts, Department of Management, Strategy and Innovation, Faculty of Economics and Business, KU Leuven, Belgium

This seminar on video cases aims to help participants in developing video cases by showing and motivating them to take action in the creation of video cases. The seminar will also focus on using video cases in physical and hybrid or online teaching environments and getting better results in the new education ecosystem.

During this seminar we will be having a look at the advantages and disadvantages of video case studies in teaching, summarizing the experience and empirical evidence of testing video cases in different teaching environments. In the second part, we will be going over the development process of co-created video cases, in a collaboration between academics, businesses and video professionals. In the third part we demonstrate the potential use of video case studies in teaching and various teaching strategies.

Presentations will be intersected by audience involvements during which key tenets of the presentation will be unpacked and related to the participants. The audience will discuss themes that focus on: 1) the rationale of developing video case studies, 2) user experience with video case studies, and 3) attendees’ expectations from video cases, etc. in a facilitated table discussion format.

This seminar is organised as part of the European VCL4IB project.

VCL4IB is co-funded by the Erasmus+ programme of the European Union