Media Smart resources popular with UK schools

According to a recent Ofcom media literacy bulletin, this year has seen Media Smart’s free educational resources being downloaded by UK schools 16,000 times – taking the total up to 42,000 since relaunch of the programme in 2015.

Ofcom’s media literacy team recently surveyed some of their teacher user base with positive results which included:
• 84% feel they are better equipped to teach about advertising and the media having used Media Smart’s resources
• 81% feel more confident that their students are better at interpreting advertising and the media having been doing through Media Smart’s resources

The programme being commended in the UK Government’s response to the Internet Safety Strategy, as well as their response to the Youth Select Committee’s body image report.

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